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China’s BYD Takes Pole Position in Thailand, Southeast Asia’s Largest EV Market

BYD's Atto SUV is the dominant vehicle in the Thai EV sector, accounting for nearly a third of the entire market. Chatchai Somwat / Alamy Stock Photo

Chinese electric vehicle brand BYD has been taking over Thailand by storm. Its most popular model – Atto 3 SUVs now controls 31% of Thailand’s electric vehicle (EV) segment, less than a year after it launched in October 2022. 

This number was way ahead of the Chinese-made Neta V’s 9,200 new vehicles registered and beat the Tesla Model Y, which sold over 4,700 with a 9% market share, according to the figures between January and September this year. In September alone, BYD’s latest release the BYD Dolphin became the best seller with over 1,600 of them sold. 

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